Case Study / Brand Identity

XPENG | Visual Identity Upgrade Contributions

Selected visual identity guidelines from a project I contributed to as part of XPENG’s visual identity upgrade.

My role
Contributed to XPENG’s visual identity upgrade. The images below are selected pages from that project.

My contribution

This work corresponds to the XPENG visual identity upgrade listed in my work experience. The page presents guideline selections already included in this portfolio.

Reading the work

The selected pages show logo applications, layouts and visual guidelines within a consistent system. These are excerpts rather than the complete manual.

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