Xue Ying is a graphic designer based in Shenzhen, working across brand identity, visual marketing and AI-assisted design. Explore brand systems, marketing materials, social media, product detail pages, UI, websites and key visuals.
About me
With a background in environmental art and design, I bring eight years of creative practice across brand touchpoints and three years of team management experience, with a long-standing focus on consumer electronics, technology and new energy. I use Photoshop, Illustrator, Keynote and MasterGo as core design tools while exploring AI-assisted workflows. My work spans logos and visual identity systems through to TV commercials, guided by brand strategy, original thinking, visual tone and color.
Brand Identity
Brand identity translates a brand’s core values into a visual language people can recognize, remember and trust.
From logos, typography and color to the details of each application, I look beyond novelty to build a system that is distinctive and consistent, giving the brand a clear personality as its environment evolves.
Visual Marketing
Brand visuals are rooted in their industry and business goals. In crowded markets, earning trust means finding a distinctive point of view within a shared visual context.
I consider the competitive landscape, audience perceptions and a brand’s unique value to define an appropriate direction. Design turns business strategy into recognizable signals that build a lasting brand memory.
AIGC
AI expands the boundaries of imagination and design while reshaping the creative workflow.
As models evolve, I explore their strengths, combine tools and develop repeatable approaches through project work. AI makes it possible to explore more visual forms and a wider range of styles efficiently.
A clear brand character and visual system give that exploration direction, opening up new possibilities for the brand to grow.
I combine intuitive creative insight with analytical business thinking. I work closely with teams across disciplines, stay open to new ideas, and refine my work through iteration and communication. With a clear view of the wider brand, I balance creative concepts, business needs and practical execution while keeping projects moving efficiently.
Work experience
Shenzhen JuJiao Culture Communication
深圳市巨蕉文化传播有限公司
Brand Design Manager · Apr 2020–Present
Led logo and visual identity systems and website design for Yarun Investment, Hongxin Micro-Nano, Qishun Innovation and other businesses.
Contributed to XPENG’s visual identity upgrade and served consumer electronics brands including OPPO and vivo, across consumer electronics, technology, new energy and finance.
Oversaw creative materials for social media, print and brand events, and led creative development and follow-up for TV commercials, product videos and event videos.
Managed the design team, project schedules and delivery quality.
Coolpad Group
酷派集团（宇龙计算机通信科技（深圳）有限公司）
Design Supervisor, Overseas Branding · Dec 2016–Mar 2020
Updated the group’s visual identity system and planned brand content, designing overseas social media, advertising, website and internal communications materials.
Led creative development and follow-up for overseas TV commercials, product videos and event videos. Coordinated brand events, suppliers and cross-functional teams to support delivery.
Managed the design team.
Shenzhen Transsion Holdings
深圳传音控股股份有限公司
Graphic Designer, Digital Marketing · Sep 2015–Dec 2016
Created product photography, product detail pages, posters, outdoor and magazine advertising, brochures and other digital and print materials.
Contributed to website visuals, followed up on promotional video concepts and supplier execution, and worked with other departments on marketing design delivery.
Jianzhuangye Design Institute
建装业设计研究院
Designer, Interior Styling · Oct 2014–Sep 2015
Developed interior styling proposals for sales centers, show apartments and other commercial spaces, presented proposals to clients and followed through on on-site installation and styling.
Get in touch
A new idea, a collaboration, or simply a hello. I’d love to hear from you.
