Selected Works / Brand Identity

Brand Identity

Explore the relationship between symbols, typography and color to build a clear, consistent and distinctive brand language.

This collection contains 15 images. Open an image to view it at full size.

Related project notes

Yarun Investment | Brand Identity — Led the development of the brand’s visual identity system and website design.
XPENG | Visual Identity Upgrade Contributions — Contributed to XPENG’s visual identity upgrade. The images below are selected pages from that project.
Qishun Innovation | Brand Identity — Led the development of the brand’s visual identity system and website design.

Yarun visual identity — pages 1 and 5 · Open full-size image

Yarun visual identity — 12 selected pages · Open full-size image

XPENG visual identity — pages 1 and 73 · Open full-size image

XPENG visual identity — 16 selected pages · Open full-size image

Qishun visual identity — cover and logo pages · Open full-size image

Qishun visual identity manual — 25 selected pages · Open full-size image

Xinghang visual identity — pages 1 and 5 · Open full-size image

Xinghang visual identity — 12 selected pages · Open full-size image

Zhongmi visual identity — pages 1–16 · Open full-size image

Brand refresh launch — pages 1 and 7 · Open full-size image

Brand refresh launch — 44-page overview · Open full-size image

Brand refresh — selected pages from page 9 · Open full-size image

Brand refresh — pages 1 and 29 · Open full-size image

XPENG white paper — all 32 pages · Open full-size image

XPENG white paper — pages 1–3 · Open full-size image

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