Selected Works

Work & Case Studies

Brand identity, visual marketing and digital interface design. Browse the collections or read the project notes below.

Brand Identity

Brand Identity · 15 images

Explore the relationship between symbols, typography and color to build a clear, consistent and distinctive brand language.

Marketing Materials

Marketing Materials · 8 images

Design product brochures, leaflets and marketing materials around brand communication and business needs, balancing visual consistency, clear information and production requirements.

Social Media

Social Media · 10 images

Create social media content that reflects the brand and its communication context, using clear information hierarchy and a distinctive visual approach.

PDP

Product Detail Pages · 10 images

Organize product benefits and content hierarchy through layout, imagery and detail, making product information easier to navigate and understand.

UI & WEB

UI & Web Design · 10 images

Develop clear, consistent websites and digital interfaces, bringing together information structure, brand expression, reading hierarchy and user experience.

KV

Key Visuals · 8 images

Build distinctive key visuals around a campaign theme and the brand’s core, extending them across product launches, events and marketing communications.

Project notes

• Yarun Investment | Brand Identity — Led the development of the brand’s visual identity system and website design.
• XPENG | Visual Identity Upgrade Contributions — Contributed to XPENG’s visual identity upgrade. The images below are selected pages from that project.
• Qishun Innovation | Brand Identity — Led the development of the brand’s visual identity system and website design.